I partner with communications and marketing leaders (and the occasional founder) to land sharper stories and bigger wins.

 

I’ve been agency-side. I’ve led comms at fast-growing startups. I spent six years at Lyft, from the early days through IPO, telling the co-founders’ stories and building a trusted brand while facing hypergrowth, dickhead competitors, and regulatory pressure shaped by macroeconomic forces. The stakes weren’t just about getting people from A to B. They included real public safety issues, and more than a few crisis calls no one wants to get.

 

I’ve also worked across tech, consumer electronics, entertainment, luxury fashion, fine jewelry, even mushrooms. Yes, mushrooms.

 

What I know for sure: at some point, everyone needs an optimistic, fresh set of eyes. Whether it’s help seeing the forest for the trees or a sprint to amp up what’s already in motion.

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I can help you and your team with:

• Narrative and media strategy (development and tune-ups)

• Story mining and creative feature storytelling

• Executive thought leadership and visibility

• Partnering and driving your agency partners to successful outcomes

• In-person events that bring complex technologies and ideas to life

• Owning and nurturing press relationships

• New business pitches (agency friends—I LOVE working on new biz my brain is happy learning about new things quickly. I can drive your strategy creation, white label me!)

• The things you don't have time to focus on because you are dealing with unending whack-a-mole of internal- but necessary- BS.

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Drop me a line, invite me to a brainstorm, or better yet let's grab a coffee.

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sheila@mischief-partners.com 

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Click to see earned media results I've had a hand in below- highlighting Lyft and MycoWorks as my in-house crown jewels, as well as results from a broad section of current and past work. Ask me how these laddered up to a larger strategy, I love talking about this stuff.