MycoWorks, 2021 - 2024

I led Communications for MycoWorks, a startup growing a luxury leather alternative using Fine Mycelium. The company's flagship product Reishi has been adopted by the likes of Hermès, GM and Ligne Roset. I owned and executed all aspects of company communications programs including narrative work, messaging, and media relations. Developed and executed "Freedom of Creation," a breakthrough media event and exhibition that resulted in a steady surge of media coverage, including an industry-shaping, stand-alone NYT Story.