Hi! I'm Sheila Bryson, I'm a creative PR/Communications producer and consultant.
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I strive to help good ideas, credible people, and genuinely useful products find each other in a landscape that no longer works the way it used to.
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National media, national campaigns, and abstract narratives don’t create trust the way they once did.
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Today, people trust people, and context and explanations that are human and defensible.​
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The overuse of “storyteller” in my field makes me cringe. When the signal is strong enough, my job isn’t to invent or embellish a story. It’s helping the right people tune in.
My work has included Back Market’s IRL event series, The Slow Tech Uprising, a thought leadership campaign that built toward an appearance on The Daily Show, and bringing the future of materials to life through an immersive exhibition that resulted in a feature story with The New York Times.
