Hi! I'm Sheila Bryson, I'm a creative PR/Communications producer and consultant.
I strive to help good ideas, credible people, and genuinely useful products find each other in a landscape that no longer works the way it used to.
National media, national campaigns, and abstract narratives don’t create trust the way they once did.
Today, people trust people, and context and explanations that are human and defensible.
The overuse of “storyteller” in my field makes me cringe. When the signal is strong enough, my job isn’t to invent or embellish a story. It’s helping the right people tune in.
My work has included Back Market’s IRL event series, The Slow Tech Uprising, a thought leadership campaign that built toward an appearance on The Daily Show, and bringing the future of materials to life through an immersive exhibition that resulted in a feature story with The New York Times.
